"Perhaps the greatest thing about email marketing is that the first thing most people do (and without realising) when they turn on their computer, is check their emails."E-mail Marketing is a form of direct marketing that uses electronic mail (email) as a means for communicating a message to the required audience. There are many advantages to this over traditional direct mail, the main being a huge cost saving, since email is free.Also return on investment (ROI) has proven to be high when carried out properly, however many people see these emails as junk and as a result set up spam filters to avoid them.Email marketing is instant, which means that a message will be received by the target market a few seconds after it is sent. It also allows the marketer to push the message to their targeted segment, whereas websites wait for visitors to come in.The newsletters we send out to partners, clients, previous clients, suppliers and customers are a way of retaining their loyalty, promoting new offers, and informing them of future events.These monthly newsletters and its mailing database are edited and maintained by our department before and after they are sent out.